# Country Confidence

At Echo Analytics, we recognize the importance of trust in our data as a fundamental element in effectively expressing our uniqueness. Our focus extends beyond mere quantity; we place a significant emphasis on ensuring quality.

Our methodology for establishing the confidence score revolves around **`four core pillars:`** **`volume`**, **`brand accuracy`**, **`completeness` and `freshness`**. These standard pillars can be used on a country, industry, or POI Level. However, the scope of the V1 of the Confidence Score is limited to a country level.