💻Data Schema
Last updated
Last updated
| Name | Definitions | Data Type |
|---|---|---|
postal_code
The Postal Code for the area the data is for. For eg - ‘20001’
integer
postal_code_name
The assigned name for the Postal Code. For eg - ‘Inveruno’
string
region_name
The name of the region the Postal Code belongs to. For eg - ‘Lombardy’
string
country_code
The country code for the country the Postal Code belongs to. For eg - Italy is ‘IT’
string
geopersona_segment
The GeoPersona audience segmenting tag
string
brand_name
The brand for which affinity is being measured
string
affinity_index_regional
The affinity index of inhabitants for a particular postal code, as compared to the regional average (1 = Average, >1 = Over-Indexed/High Interest, <1 = Under-Indexed/Low interest)
float
affinity_index_national
The affinity index of inhabitants for a particular postal code, as compared to the national average (1 = Average, >1 = Over-Indexed/High Interest, <1 = Under-Indexed/Low interest)
float
quarter_range_start
Indicates the starting date of the quarter the data was computed (2023-01-01 would indicate the beginning of Q1 2023)
date object
quarter_range_end
Indicates the ending date of the quarter the data was computed (2023-03-31 would indicate the end of Q1 2023)
date object
population
The number of inhabitants in the given postal code
integer
households
The number of households in the given postal code
integer
purchasing_power_per_capita_in_euros
The individual level income for the given postal code
integer
purchasing_power_per_household_in_euros
The household level income for the given postal code
integer
pop_age_0_to_5_years
Population between 0 to 5 years
integer
pop_0_to_5_years_male
Male population between 0 to 5 years
integer
pop_0_to_5_years_female
Female population between 0 to 5 years
integer
pop_age_5_to_10_years
Population between 5 to 10 years
integer
pop_5_to_10_years_male
Male population between 5 to 10 years
integer
pop_5_to_10_years_female
Female population between 5 to 10 years
integer
pop_age_10_to_15_years
Population between 10 to 15 years
integer
pop_10_to_15_years_male
Male population between 10 to 15 years
integer
pop_10_to_15_years_female
Female population between 10 to 15 years
integer
pop_age_15_to_20_years
Population between 15 to 20 years
integer
pop_15_to_20_years_male
Male population between 15 to 20 years
integer
pop_15_to_20_years_female
Female population between 15 to 20 years
integer
pop_age_20_to_25_years
Population between 20 to 25 years
integer
pop_20_to_25_years_male
Male population between Population between 20 to 25 years
integer
pop_20_to_25_years_female
Female population between Population between 20 to 25 years
integer
pop_age_25_to_30_years
Population between 25 to 30 years
integer
pop_25_to_30_years_male
Male population between 25 to 30 years
integer
pop_25_to_30_years_female
Female population between 25 to 30 years
integer
pop_age_30_to_35_years
Population between 30 to 35 years
integer
pop_30_to_35_years_male
Male population between 30 to 35 years
integer
pop_30_to_35_years_female
Female population between 30 to 35 years
integer
pop_age_35_to_40_years
Population between 35 to 40 years
integer
pop_35_to_40_years_male
Male population between 35 to 40 years
integer
pop_35_to_40_years_female
Female population between 35 to 40 years
integer
pop_age_40_to_45_years
Population between 40 to 45 years
integer
pop_40_to_45_years_male
Male population between 40 to 45 years
integer
pop_40_to_45_years_female
Female population between 40 to 45 years
integer
pop_age_45_to_50_years
Population between 45 to 50 years
integer
pop_45_to_50_years_male
Male population between 45 to 50 years
integer
pop_45_to_50_years_female
Female population between 45 to 50 years
integer
pop_age_50_to_55_years
Population between 50 to 55 years
integer
pop_50_to_55_years_male
Male population between 50 to 55 years
integer
pop_50_to_55_years_female
Female population between 50 to 55 years
integer
pop_age_55_to_60_years
Population between 55 to 60 years
integer
pop_55_to_60_years_male
Male population between 55 to 60 years
integer
pop_55_to_60_years_female
Female population between 55 to 60 years
integer
pop_age_60_to_65_years
Population between 60 to 65 years
integer
pop_60_to_65_years_male
Male population between 60 to 65 years
integer
pop_60_to_65_years_female
Female population between 60 to 65 years
integer
pop_age_65_to_70_years
Population between 65 to 70 years
integer
pop_65_to_70_years_male
Male population between 65 to 70 years
integer
pop_65_to_70_years_female
Female population between 65 to 70 years
integer
pop_age_70_to_75_years
Population between 70 to 75 years
integer
pop_70_to_75_years_male
Male population between 70 to 75 years
integer
pop_70_to_75_years_female
Female population between 70 to 75 years
integer
pop_age_75_and_older
Population 75 and older
integer
pop_75_and_older_male
Male population 75 and older
integer
pop_75_and_older_female
Female population 75 and older
integer