💻Data Schema

Name	Definitions	Data Type
postal_code	The Postal Code for the area the data is for. For eg - ‘20001’	integer
postal_code_name	The assigned name for the Postal Code. For eg - ‘Inveruno’	string
region_name	The name of the region the Postal Code belongs to. For eg - ‘Lombardy’	string
country_code	The country code for the country the Postal Code belongs to. For eg - Italy is ‘IT’	string
geopersona_segment	The GeoPersona audience segmenting tag	string
brand_name	The brand for which affinity is being measured	string
affinity_index_regional	The affinity index of inhabitants for a particular postal code, as compared to the regional average (1 = Average, >1 = Over-Indexed/High Interest, <1 = Under-Indexed/Low interest)	float
affinity_index_national	The affinity index of inhabitants for a particular postal code, as compared to the national average (1 = Average, >1 = Over-Indexed/High Interest, <1 = Under-Indexed/Low interest)	float
quarter_range_start	Indicates the starting date of the quarter the data was computed (2023-01-01 would indicate the beginning of Q1 2023)	date object
quarter_range_end	Indicates the ending date of the quarter the data was computed (2023-03-31 would indicate the end of Q1 2023)	date object
population	The number of inhabitants in the given postal code	integer
households	The number of households in the given postal code	integer
purchasing_power_per_capita_in_euros	The individual level income for the given postal code	integer
purchasing_power_per_household_in_euros	The household level income for the given postal code	integer
pop_age_0_to_5_years	Population between 0 to 5 years	integer
pop_0_to_5_years_male	Male population between 0 to 5 years	integer
pop_0_to_5_years_female	Female population between 0 to 5 years	integer
pop_age_5_to_10_years	Population between 5 to 10 years	integer
pop_5_to_10_years_male	Male population between 5 to 10 years	integer
pop_5_to_10_years_female	Female population between 5 to 10 years	integer
pop_age_10_to_15_years	Population between 10 to 15 years	integer
pop_10_to_15_years_male	Male population between 10 to 15 years	integer
pop_10_to_15_years_female	Female population between 10 to 15 years	integer
pop_age_15_to_20_years	Population between 15 to 20 years	integer
pop_15_to_20_years_male	Male population between 15 to 20 years	integer
pop_15_to_20_years_female	Female population between 15 to 20 years	integer
pop_age_20_to_25_years	Population between 20 to 25 years	integer
pop_20_to_25_years_male	Male population between Population between 20 to 25 years	integer
pop_20_to_25_years_female	Female population between Population between 20 to 25 years	integer
pop_age_25_to_30_years	Population between 25 to 30 years	integer
pop_25_to_30_years_male	Male population between 25 to 30 years	integer
pop_25_to_30_years_female	Female population between 25 to 30 years	integer
pop_age_30_to_35_years	Population between 30 to 35 years	integer
pop_30_to_35_years_male	Male population between 30 to 35 years	integer
pop_30_to_35_years_female	Female population between 30 to 35 years	integer
pop_age_35_to_40_years	Population between 35 to 40 years	integer
pop_35_to_40_years_male	Male population between 35 to 40 years	integer
pop_35_to_40_years_female	Female population between 35 to 40 years	integer
pop_age_40_to_45_years	Population between 40 to 45 years	integer
pop_40_to_45_years_male	Male population between 40 to 45 years	integer
pop_40_to_45_years_female	Female population between 40 to 45 years	integer
pop_age_45_to_50_years	Population between 45 to 50 years	integer
pop_45_to_50_years_male	Male population between 45 to 50 years	integer
pop_45_to_50_years_female	Female population between 45 to 50 years	integer
pop_age_50_to_55_years	Population between 50 to 55 years	integer
pop_50_to_55_years_male	Male population between 50 to 55 years	integer
pop_50_to_55_years_female	Female population between 50 to 55 years	integer
pop_age_55_to_60_years	Population between 55 to 60 years	integer
pop_55_to_60_years_male	Male population between 55 to 60 years	integer
pop_55_to_60_years_female	Female population between 55 to 60 years	integer
pop_age_60_to_65_years	Population between 60 to 65 years	integer
pop_60_to_65_years_male	Male population between 60 to 65 years	integer
pop_60_to_65_years_female	Female population between 60 to 65 years	integer
pop_age_65_to_70_years	Population between 65 to 70 years	integer
pop_65_to_70_years_male	Male population between 65 to 70 years	integer
pop_65_to_70_years_female	Female population between 65 to 70 years	integer
pop_age_70_to_75_years	Population between 70 to 75 years	integer
pop_70_to_75_years_male	Male population between 70 to 75 years	integer
pop_70_to_75_years_female	Female population between 70 to 75 years	integer
pop_age_75_and_older	Population 75 and older	integer
pop_75_and_older_male	Male population 75 and older	integer
pop_75_and_older_female	Female population 75 and older	integer