💻Data Schema
postal_code
The Postal Code for the area the data is for. For eg - ‘20001’
integer
postal_code_name
The assigned name for the Postal Code. For eg - ‘Inveruno’
string
region_name
The name of the region the Postal Code belongs to. For eg - ‘Lombardy’
string
country_code
The country code for the country the Postal Code belongs to. For eg - Italy is ‘IT’
string
geopersona_segment
The GeoPersona audience segmenting tag
string
brand_name
The brand for which affinity is being measured
string
affinity_index_regional
The affinity index of inhabitants for a particular postal code, as compared to the regional average (1 = Average, >1 = Over-Indexed/High Interest, <1 = Under-Indexed/Low interest)
float
affinity_index_national
The affinity index of inhabitants for a particular postal code, as compared to the national average (1 = Average, >1 = Over-Indexed/High Interest, <1 = Under-Indexed/Low interest)
float
quarter_range_start
Indicates the starting date of the quarter the data was computed (2023-01-01 would indicate the beginning of Q1 2023)
date object
quarter_range_end
Indicates the ending date of the quarter the data was computed (2023-03-31 would indicate the end of Q1 2023)
date object
population
The number of inhabitants in the given postal code
integer
households
The number of households in the given postal code
integer
purchasing_power_per_capita_in_euros
The individual level disposable income for the given postal code
integer
purchasing_power_per_household_in_euros
The household level disposable income for the given postal code
integer
pop_age_0_to_20_years
Population between 0 to 20 years
integer
pop_0_to_20_years_male
Male population between 0 to 20 years
integer
pop_0_to_20_years_female
Female population between 0 to 20 years
integer
pop_age_20_to_35_years
Population between 20 to 35 years
integer
pop_20_to_35_years_male
Male population between Population between 20 to 35 years
integer
pop_20_to_35_years_female
Female population between Population between 20 to 35 years
integer
pop_age_35_to_45_years
Population between 35 to 45 years
integer
pop_35_to_45_years_male
Male population between 35 to 45 years
integer
pop_35_to_45_years_female
Female population between 35 to 45 years
integer
pop_age_45_to_60_years
Population between 45 to 60 years
integer
pop_45_to_60_years_male
Male population between 45 to 60 years
integer
pop_45_to_60_years_female
Female population between 45 to 60 years
integer
pop_age_60_and_older
Population 60 and older
integer
pop_60_and_older_male
Male population 60 and older
integer
pop_60_and_older_female
Female population 60 and older
integer
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