💻Data Schema

Name	Definitions	Data Type
postal_code	The Postal Code for the area the data is for. For eg - ‘20001’	integer
postal_code_name	The assigned name for the Postal Code. For eg - ‘Inveruno’	string
region_name	The name of the region the Postal Code belongs to. For eg - ‘Lombardy’	string
country_code	The country code for the country the Postal Code belongs to. For eg - Italy is ‘IT’	string
geopersona_segment	The GeoPersona audience segmenting tag	string
affinity_index_regional	The affinity index of inhabitants for a particular postal code, as compared to the regional average (1 = Average, >1 = Over-Indexed/High Interest, <1 = Under-Indexed/Low interest)	float
affinity_index_national	The affinity index of inhabitants for a particular postal code, as compared to the national average (1 = Average, >1 = Over-Indexed/High Interest, <1 = Under-Indexed/Low interest)	float
population	The number of inhabitants in the given postal code	integer
households	The number of households in the given postal code	integer
purchasing_power_per_capita_in_euros	The individual level income for the given postal code	integer
purchasing_power_per_household_in_euros	The household level income for the given postal code	integer
pop_age_0_to_5_years	Population between 0 to 5 years	integer
pop_0_to_5_years_male	Male population between 0 to 5 years	integer
pop_0_to_5_years_female	Female population between 0 to 5 years	integer
pop_age_5_to_10_years	Population between 5 to 10 years	integer
pop_5_to_10_years_male	Male population between 5 to 10 years	integer
pop_5_to_10_years_female	Female population between 5 to 10 years	integer
pop_age_10_to_15_years	Population between 10 to 15 years	integer
pop_10_to_15_years_male	Male population between 10 to 55 years	integer
pop_10_to_15_years_female	Female population between 10 to 15 years	integer
pop_age_15_to_20_years	Population between 15 to 20 years	integer
pop_15_to_20_years_male	Male population between 15 to 20 years	integer
pop_15_to_20_years_female	Female population between 15 to 20 years	integer
pop_age_20_to_25_years	Population between 20 to 25 years	integer
pop_20_to_25_years_male	Male population between Population between 20 to 25 years	integer
pop_20_to_25_years_female	Female population between Population between 20 to 25 years	integer
pop_age_25_to_30_years	Population between 25 to 30 years	integer
pop_25_to_30_years_male	Male population between 25 to 30 years	integer
pop_25_to_30_years_female	Female population between 25 to 30 years	integer
pop_age_30_to_35_years	Population between 30 to 35 years	integer
pop_30_to_35_years_male	Male population between 30 to 35 years	integer
pop_30_to_35_years_female	Female population between 30 to 35 years	integer
pop_age_35_to_40_years	Population between 35 to 40 years	integer
pop_35_to_40_years_male	Male population between 35 to 40 years	integer
pop_35_to_40_years_female	Female population between 35 to 40 years	integer
pop_age_40_to_45_years	Population between 40 to 45 years	integer
pop_40_to_45_years_male	Male population between 40 to 45 years	integer
pop_40_to_45_years_female	Female population between 40 to 45 years	integer
pop_age_45_to_50_years	Population between 45 to 50 years	integer
pop_45_to_50_years_male	Male population between 45 to 50 years	integer
pop_45_to_50_years_female	Female population between 45 to 50 years	integer
pop_age_50_to_55_years	Population between 50 to 55 years	integer
pop_50_to_55_years_male	Male population between 50 to 55 years	integer
pop_50_to_55_years_female	Female population between 50 to 55 years	integer
pop_age_55_to_60_years	Population between 55 to 60 years	integer
pop_55_to_60_years_male	Male population between 55 to 60 years	integer
pop_55_to_60_years_female	Female population between 55 to 60 years	integer
pop_age_60_to_65_years	Population between 60 to 65 years	integer
pop_60_to_65_years_male	Male population between 60 to 65 years	integer
pop_60_to_65_years_female	Female population between 60 to 65 years	integer
pop_age_65_to_70_years	Population between 65 to 70 years	integer
pop_65_to_70_years_male	Male population between 65 to 70 years	integer
pop_65_to_70_years_female	Female population between 65 to 70 years	integer
pop_age_70_to_75_years	Population between 70 to 75 years	integer
pop_70_to_75_years_male	Male population between 70 to 75 years	integer
pop_70_to_75_years_female	Female population between 70 to 75 years	integer
pop_age_75_and_older	Population 75 and older	integer
pop_75_and_older_male	Male population 75 and older	integer
pop_75_and_older_female	Female population 75 and older	integer