💠Interest Segments Taxonomy
Below, you'll find the wording for each of our existing interest segments.
Parent Category | Interest Segment | Interest Segment Description |
---|---|---|
Automotive | Automotive Shoppers | Postal codes whose residents visit car dealerships, motorcycle dealers, auto repair shops, wheel stores, car repair shops, etc |
Car Renters | Postal codes whose residents visit car rental services and companies | |
Electric Vehicle Owners | Postal codes whose residents visit electric vehicle charging stations | |
Gas Station Visitors | Postal codes whose residents visit petrol pumps, gas stations, alternative fuel stations, etc | |
Motorcycle Owners | Postal codes whose residents visit motor vehicle dealers, repair shops, insurance agencies, etc | |
Community | Community And Social Participants | Postal codes whose residents visit volunteer organizations, community centers, charity, etc |
Educational Institution Visitors | Postal codes whose residents visit schools, colleges, kindergartens, etc | |
Nature And Adventure Enthusiasts | Postal codes whose residents visit parks, beaches, lakes, cycling parks, wildlife parks, etc | |
Fashion and Retail | Books And Literature Enthusiasts | Postal codes whose residents visit book stores, magazine stores, newsstands, etc |
Children Clothing Shoppers | Postal codes whose residents visit children clothing stores and related locations | |
Fashion Enthusiasts | Postal codes whose residents visit couture stores, bag stores, designer clothing shops, etc | |
Footwear Shoppers | Postal codes whose residents visit shoe and boot stores | |
Formal Wear Shoppers | Postal codes whose residents visit bridal shops, tuxedo shops, kimono stores, etc | |
Jewelry Shoppers | Postal codes whose residents visit jewelry shops, jewelry designers, jewelers, etc | |
Leather Goods Aficionados | Postal codes whose residents visit leather goods stores, repair services, wholesalers, etc | |
Regular Clothing Shoppers | Postal codes whose residents visit clothing stores, jeans shops, swimwear stores, etc | |
Second Hand Buyers | Postal codes whose residents visit second hand stores, antique stores, flea markets, etc | |
Sunglasses Shoppers | Postal codes whose residents visit sunglasses shops and stores | |
Tech And Electronics Shoppers | Postal codes whose residents visit cell phone stores, electronics stores, home audio stores, etc | |
Watch Aficionados | Postal codes whose residents visit watch stores, repair services, manufacturers, etc | |
Food and Beverage | Alcoholic Beverage Shoppers | Postal codes whose residents visit wine stores, liquor stores, beer stores, etc |
Bagel Lovers | Postal codes whose residents visit bagel shops | |
Baked Goods And Confectionery Shoppers | Postal codes whose residents visit bakeries, confectionaries, cake shops, etc | |
Beverage Place Visitors | Postal codes whose residents visit coffee shops, juice shops, tea houses, etc | |
Bubble Tea Enthusiasts | Postal codes whose residents visit bubble tea stores | |
Chinese Food Lovers | Postal codes whose residents visit Chinese restaurants, bakeries, tea houses, etc | |
Chocolate Connoisseurs | Postal codes whose residents visit chocolate shops, cafes, factories, etc | |
Fast Food And Takeaway Shoppers | Postal codes whose residents visit takeout restaurants, pizza deliveries, sushi takeways, etc | |
Grocery Shoppers | Postal codes whose residents visit takeout restaurants, pizza deliveries, sushi takeways, etc | |
Indian Food Lovers | Postal codes whose residents visit Indian restaurants, takeaways, sweet shops, etc | |
Italian Food Lovers | Postal codes whose residents visit Italian restaurants, pizza shops, pasta shops, etc | |
Japanese Food Lovers | Postal codes whose residents visit Japanese restaurants, steakhouses, sushi restaurants, etc | |
Meat and Charcuterie Shoppers | Postal codes whose residents visit butcher shops, meat product stores, poultry stores, etc | |
Mexican Food Lovers | Postal codes whose residents visit Mexican restaurants, takeaways, etc | |
Pizza Lovers | Postal codes whose residents visit pizza shops, takeaways, etc | |
Restaurant Goers | Postal codes whose residents visit restaurants, food courts, steak houses, etc | |
Seafood Lovers | Postal codes whose residents visit seafood markets, restaurants, stores, etc | |
Snack Bar Goers | Postal codes whose residents visit snack bars, ice cream shops, pretzel stores, etc | |
Specialty Food Shoppers | Postal codes whose residents visit organic food stores, baking supply stores, produce markets, etc | |
Home and Decor | Building Material And Home Improvement Shoppers | Postal codes whose residents visit building material stores, hardware stores, lumber stores, etc |
Flooring Solutions Seekers | Postal codes whose residents visit flooring stores, contractors, installation services, etc | |
Flower Shop Visitors | Postal codes whose residents visit florists, flower markets, flower designers, etc | |
Furniture And Home Furnishing Shoppers | Postal codes whose residents visit furniture stores, bedding stores, carper stores, etc | |
Gift And Handicraft Shoppers | Postal codes whose residents visit gift shops, souvenir shops, novelty stores, etc | |
Interior Decoration Seekers | Postal codes whose residents visit interior decorators, designers, fitting contractors, etc | |
Lawn Care Service Seekers | Postal codes whose residents visit lawn mower stores, equipment rental services, etc | |
Pest Control Service Seekers | Postal codes whose residents visit pest control service providers and related locations | |
Pet Owners | Postal codes whose residents visit dog parks, pet cafes, veterinary care, etc | |
Roofing Service Seekers | Postal codes whose residents visit roofing contractors, supply stores, etc | |
Stationery Shoppers | Postal codes whose residents visit stationery stores, office supply stores, scrapbooking stores, etc | |
Textile Shoppers | Postal codes whose residents visit fabric stores, textile merchants, embroidery shops, etc | |
Personal Care | Beauty and Fragrance Shoppers | Postal codes whose residents visit cosmetics stores, perfume stores, beauty product suppliers, etc |
Hair Removal Service Seekers | Postal codes whose residents visit service shops for waxing, laser hair removal, etc | |
Health And Wellness Shoppers | Postal codes whose residents visit sports nutrition stores, pharmacies, herb shops, etc | |
Nail Art Aficionados | Postal codes whose residents visit nail salons and related services | |
Self Care Service Shoppers | Postal codes whose residents visit beauty salons, hair spas, tattoo artists, etc | |
Smoke And Vape Shoppers | Postal codes whose residents visit tobacco shops, vaporizer stores, hookah shops, etc | |
Spa Treatment Seekers | Postal codes whose residents visit day spas, fish spas, spa health clubs, etc | |
Sports And Fitness Enthusiasts | Postal codes whose residents visit sports clubs, sports complexes, sports stores, etc | |
Tattoo Enthusiasts | Postal codes whose residents visit tattoo shops, artists, removal services, etc | |
Services | Currency Exchange Seekers | Postal codes whose residents visit currency exchange shops |
Day Care Service Seekers | Postal codes whose residents visit child or adult day care centers | |
Drycleaning And Laundry Services Users | Postal codes whose residents visit dry cleaners, laundromats, laundry services, etc | |
Electronics Repair Service Seekers | Postal codes whose residents visit electric repair shops, computer service, mobile phone repair shops, etc | |
Event Planning Service Seekers | Postal codes whose residents visit event management companies, planners, etc | |
Insurance Service Seekers | Postal codes whose residents visit insurance agencies, brokers, attorneys, etc | |
Investment Advice Seekers | Postal codes whose residents visit locations related to investment service and related activities | |
Laundry Service Seekers | Postal codes whose residents visit laundromats and related locations | |
Legal Service Seekers | Postal codes whose residents visit law firms, lawyers, attorneys, etc | |
Money Transfer Service Seekers | Postal codes whose residents visit money transfer service shops and related locations | |
Phone Repair & Accessories Seekers | Postal codes whose residents visit mobile phone repair shops and accessories stores | |
Real Estate Consultancy Seekers | Postal codes whose residents visit real estate agencies, consultants, attorneys, etc | |
Tax Consultancy Seekers | Postal codes whose residents visit tax consultants | |
Sports and Fitness | Badminton Enthusiasts | Postal codes whose residents visit badminton courts and clubs |
Basketball Enthusiasts | Postal codes whose residents visit basketball courts and clubs | |
Board Game Enthusiasts | Postal codes whose residents visit board game clubs, chess clubs, etc | |
Boxing Enthusiasts | Postal codes whose residents visit boxing clubs, gyms, kickboxing schools and Muay Thai gyms | |
Cricket Enthusiasts | Postal codes whose residents visit cricket fields, clubs, shops, etc | |
Fencing Enthusiasts | Postal codes whose residents visit fencing salons and schools | |
Fishing Enthusiasts | Postal codes whose residents visit fishing stores, areas and clubs | |
Golf Enthusiasts | Postal codes whose residents visit golf clubs, courses, shops, etc | |
Gym Goers | Postal codes whose residents visit gyms and fitness centers | |
Gymnastics Enthusiasts | Postal codes whose residents visit gymnastics centers, academies and clubs | |
Hiking Enthusiasts | Postal codes whose residents visit hiking areas and clubs | |
Hockey Enthusiasts | Postal codes whose residents visit hockey fields, clubs, supply stores, etc | |
Horse Riding Enthusiasts | Postal codes whose residents visit horse riding fields, equestrian clubs and stores | |
Kickboxing Enthusiasts | Postal codes whose residents visit kickboxing schools | |
Martial Arts Enthusiasts | Postal codes whose residents visit martial arts schools, clubs and supply stores | |
Muay Thai Enthusiasts | Postal codes whose residents visit Muay Thai boxing gyms | |
Padel Enthusiasts | Postal codes whose residents visit padel courts and clubs | |
Pilates Enthusiasts | Postal codes whose residents visit Pilates studios | |
Rock Climbing Enthusiasts | Postal codes whose residents visit rock climbing clubs and instructors | |
Roller Skating Enthusiasts | Postal codes whose residents visit roller skating rinks and clubs | |
Squash Enthusiasts | Postal codes whose residents visit squash courts and clubs | |
Surfing Enthusiasts | Postal codes whose residents visit surfing schools and shops | |
Swimming Enthusiasts | Postal codes whose residents visit swimming pools, clubs, schools, etc | |
Table Tennis Enthusiasts | Postal codes whose residents visit table tennis clubs and supply stores | |
Tennis Enthusiasts | Postal codes whose residents visit tennis courts, clubs, and stores | |
Volleyball Enthusiasts | Postal codes whose residents visit volleyball and beach volleyball courts and clubs | |
Yoga Enthusiasts | Postal codes whose residents visit yoga studios and retreat centers | |
Travel and Entertainment | Air Travelers | Postal codes whose residents visit airports, passport offices, visa consultants, etc |
Amusement Park Goers | Postal codes whose residents visit water parks, parkour spots, ice skating rinks, amusement parks, holiday parks, etc | |
Arts And Performance Students | Postal codes whose residents visit music schools, dance schools, photography schools, etc | |
Casino and Gambling Hobbyists | Postal codes whose residents visit casinos, betting shops, gambling houses, etc | |
Cultural Sites And Art Event Goers | Postal codes whose residents visit art galleries, museums, cultural landmarks, castles, etc | |
Entertainment Professionals | Postal codes whose residents visit modeling agencies, event management companies, event venues, etc | |
Movie Goers | Postal codes whose residents visit movie theaters, outdoor movie theaters, drive-in movie theaters, etc | |
Movie Renters | Postal codes whose residents visit movie rental stores or kiosks | |
Museum Visitors | Postal codes whose residents visit museums such as art, history, science, etc | |
Music Enthusiasts | Postal codes whose residents visit live music venues, musical clubs, music stores, etc | |
Musicians | Postal codes whose residents visit guitar stores, violin shops, piano stores, etc | |
Nightlife And Club Attendees | Postal codes whose residents visit bars, pubs, nightclubs, karaoke bars, adult entertainment clubs, irish pubs, etc | |
Performing Arts Spectators | Postal codes whose residents visit orchestras, performing arts theatres, choirs, etc | |
Photography Students | Postal codes whose residents visit photography schools and related institutions | |
Train Travelers | Postal codes whose residents visit train stations, train ticket offices, train ticket agencies, etc | |
Travel Accommodation Lodgers | Postal codes whose residents visit guest houses, hotels, inns, resorts, holiday apartments, motels, etc | |
Travel Consultant Seekers | Postal codes whose residents visit travel agencies, train/airplane ticket agencies, etc | |
Video Gamers | Postal codes whose residents visit video arcades, video game stores, game stores, etc |
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