# Interest Segments Taxonomy
| Parent Category | Interest Segment | Interest Segment Description |
| -------------------------------------------------------------------------- | ----------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------ |
| **Automotive** | Automotive Shoppers | Postal codes whose residents visit car dealerships, motorcycle dealers, auto repair shops, wheel stores, car repair shops, etc |
| | Car Renters | Postal codes whose residents visit car rental services and companies |
| | Electric Vehicle Owners | Postal codes whose residents visit electric vehicle charging stations |
| | Gas Station Visitors | Postal codes whose residents visit petrol pumps, gas stations, alternative fuel stations, etc |
| | Motorcycle Owners | Postal codes whose residents visit motor vehicle dealers, repair shops, insurance agencies, etc |
| **Community** | Community And Social Participants | Postal codes whose residents visit volunteer organizations, community centers, charity, etc |
| | Educational Institution Visitors | Postal codes whose residents visit schools, colleges, kindergartens, etc |
| | Nature And Adventure Enthusiasts | Postal codes whose residents visit parks, beaches, lakes, cycling parks, wildlife parks, etc |
| **Fashion and Retail** | Books And Literature Enthusiasts | Postal codes whose residents visit book stores, magazine stores, newsstands, etc |
| | Children Clothing Shoppers | Postal codes whose residents visit children clothing stores and related locations |
| | Department Store Shoppers | Postal codes whose residents frequently visit department stores |
| | Fashion Enthusiasts | Postal codes whose residents visit couture stores, bag stores, designer clothing shops, etc |
| | Footwear Shoppers | Postal codes whose residents visit shoe and boot stores |
| | Formal Wear Shoppers | Postal codes whose residents visit bridal shops, tuxedo shops, kimono stores, etc |
| | Jewelry Shoppers | Postal codes whose residents visit jewelry shops, jewelry designers, jewelers, etc |
| | Leather Goods Aficionados | Postal codes whose residents visit leather goods stores, repair services, wholesalers, etc |
| | Regular Clothing Shoppers | Postal codes whose residents visit clothing stores, jeans shops, swimwear stores, etc |
| | Second Hand Buyers | Postal codes whose residents visit second hand stores, antique stores, flea markets, etc |
| | Sunglasses Shoppers | Postal codes whose residents visit sunglasses shops and stores |
| | Tech And Electronics Shoppers | Postal codes whose residents visit cell phone stores, electronics stores, home audio stores, etc |
| | Watch Aficionados | Postal codes whose residents visit watch stores, repair services, manufacturers, etc |
| **Food and Beverage** | Alcoholic Beverage Shoppers | Postal codes whose residents visit wine stores, liquor stores, beer stores, etc |
| | Bagel Lovers | Postal codes whose residents visit bagel shops |
| | Baked Goods And Confectionery Shoppers | Postal codes whose residents visit bakeries, confectionaries, cake shops, etc |
| | Beverage Place Visitors | Postal codes whose residents visit coffee shops, juice shops, tea houses, etc |
| | Bubble Tea Enthusiasts | Postal codes whose residents visit bubble tea stores |
| | Chinese Food Lovers | Postal codes whose residents visit Chinese restaurants, bakeries, tea houses, etc |
| | Chocolate Connoisseurs | Postal codes whose residents visit chocolate shops, cafes, factories, etc |
| | Coffee Aficionados | Postal codes whose residents frequently visit eateries serving coffees and related items |
| | Fast Food And Takeaway Shoppers | Postal codes whose residents visit takeout restaurants, pizza deliveries, sushi takeaways, etc |
| | Grocery Shoppers | Postal codes whose residents visit supermarkets, hypermarkets, convenience stores, etc |
| | Indian Food Lovers | Postal codes whose residents visit Indian restaurants, takeaways, sweet shops, etc |
| | Italian Food Lovers | Postal codes whose residents visit Italian restaurants, pizza shops, pasta shops, etc |
| | Japanese Food Lovers | Postal codes whose residents visit Japanese restaurants, steakhouses, sushi restaurants, etc |
| | Meat and Charcuterie Shoppers | Postal codes whose residents visit butcher shops, meat product stores, poultry stores, etc |
| | Mexican Food Lovers | Postal codes whose residents visit Mexican restaurants, takeaways, etc |
| | Pizza Lovers | Postal codes whose residents visit pizza shops, takeaways, etc |
| | Restaurant Goers | Postal codes whose residents visit restaurants, food courts, steak houses, etc |
| | Seafood Lovers | Postal codes whose residents visit seafood markets, restaurants, stores, etc |
| | Snack Bar Goers | Postal codes whose residents visit snack bars, ice cream shops, pretzel stores, etc |
| | Specialty Food Shoppers | Postal codes whose residents visit organic food stores, baking supply stores, produce markets, etc |
| **Home and Decor** | Building Material And Home Improvement Shoppers | Postal codes whose residents visit building material stores, hardware stores, lumber stores, etc |
| | Flooring Solutions Seekers | Postal codes whose residents visit flooring stores, contractors, installation services, etc |
| | Flower Shop Visitors | Postal codes whose residents visit florists, flower markets, flower designers, etc |
| | Furniture And Home Furnishing Shoppers | Postal codes whose residents visit furniture stores, bedding stores, carpet stores, etc |
| | Gift And Handicraft Shoppers | Postal codes whose residents visit gift shops, souvenir shops, novelty stores, etc |
| | Interior Decoration Seekers | Postal codes whose residents visit interior decorators, designers, fitting contractors, etc |
| | Lawn Care Service Seekers | Postal codes whose residents visit lawn mower stores, equipment rental services, etc |
| | Pest Control Service Seekers | Postal codes whose residents visit pest control service providers and related locations |
| | Pet Owners | Postal codes whose residents visit dog parks, pet cafes, veterinary care, etc |
| | Roofing Service Seekers | Postal codes whose residents visit roofing contractors, supply stores, etc |
| | Stationery Shoppers | Postal codes whose residents visit stationery stores, office supply stores, scrapbooking stores, etc |
| | Textile Shoppers | Postal codes whose residents visit fabric stores, textile merchants, embroidery shops, etc |
| **Personal Care** | Beauty and Fragrance Shoppers | Postal codes whose residents visit cosmetics stores, perfume stores, beauty product suppliers, etc |
| | Hair Removal Service Seekers | Postal codes whose residents visit service shops for waxing, laser hair removal, etc |
| | Health And Wellness Shoppers | Postal codes whose residents visit sports nutrition stores, pharmacies, herb shops, etc |
| | Nail Art Aficionados | Postal codes whose residents visit nail salons and related services |
| | Self Care Service Shoppers | Postal codes whose residents visit beauty salons, hair spas, tattoo artists, etc |
| | Smoke And Vape Shoppers | Postal codes whose residents visit tobacco shops, vaporizer stores, hookah shops, etc |
| | Spa Treatment Seekers | Postal codes whose residents visit day spas, fish spas, spa health clubs, etc |
| | Sports And Fitness Enthusiasts | Postal codes whose residents visit sports clubs, sports complexes, sports stores, etc |
| | Tattoo Enthusiasts | Postal codes whose residents visit tattoo shops, artists, removal services, etc |
| **Services** | Currency Exchange Seekers | Postal codes whose residents visit currency exchange shops |
| | Day Care Service Seekers | Postal codes whose residents visit child or adult day care centers |
| | Drycleaning And Laundry Services Users | Postal codes whose residents visit dry cleaners, laundromats, laundry services, etc |
| | Electronics Repair Service Seekers | Postal codes whose residents visit electric repair shops, computer service, mobile phone repair shops, etc |
| | Employment Seekers | Post codes whose resident frequently seek recruiter related services |
| | Event Planning Service Seekers | Postal codes whose residents visit event management companies, planners, etc |
| | Financial Services Seekers | Postal codes whose residents frequently seek financial services |
| | Insurance Service Seekers | Postal codes whose residents visit insurance agencies, brokers, attorneys, etc |
| | Investment Advice Seekers | Postal codes whose residents visit locations related to investment service and related activities |
| | Laundry Service Seekers | Postal codes whose residents visit laundromats and related locations |
| | Legal Service Seekers | Postal codes whose residents visit law firms, lawyers, attorneys, etc |
| | Money Transfer Service Seekers | Postal codes whose residents visit money transfer service shops and related locations |
| | Phone Repair & Accessories Seekers | Postal codes whose residents visit mobile phone repair shops and accessories stores |
| | Real Estate Consultancy Seekers | Postal codes whose residents visit real estate agencies, consultants, attorneys, etc |
| | Tax Consultancy Seekers | Postal codes whose residents visit tax consultants |
| **Sports and Fitness** | Badminton Enthusiasts | Postal codes whose residents visit badminton courts and clubs |
| | Basketball Enthusiasts | Postal codes whose residents visit basketball courts and clubs |
| | Board Game Enthusiasts | Postal codes whose residents visit board game clubs, chess clubs, etc |
| | Boxing Enthusiasts | Postal codes whose residents visit boxing clubs, gyms, kickboxing schools and Muay Thai gyms |
| | Cricket Enthusiasts | Postal codes whose residents visit cricket fields, clubs, shops, etc |
| | Fencing Enthusiasts | Postal codes whose residents visit fencing salons and schools |
| | Fishing Enthusiasts | Postal codes whose residents visit fishing stores, areas and clubs |
| | Football Enthusiasts | Postal codes whose resident practice Football or participate in Football-related activities |
| | Golf Enthusiasts | Postal codes whose residents visit golf clubs, courses, shops, etc |
| | Gym Goers | Postal codes whose residents visit gyms and fitness centers |
| | Gymnastics Enthusiasts | Postal codes whose residents visit gymnastics centers, academies and clubs |
| | Hiking Enthusiasts | Postal codes whose residents visit hiking areas and clubs |
| | Hockey Enthusiasts | Postal codes whose residents visit hockey fields, clubs, supply stores, etc |
| | Horse Riding Enthusiasts | Postal codes whose residents visit horse riding fields, equestrian clubs and stores |
| | Kickboxing Enthusiasts | Postal codes whose residents visit kickboxing schools |
| | Martial Arts Enthusiasts | Postal codes whose residents visit martial arts schools, clubs and supply stores |
| | Muay Thai Enthusiasts | Postal codes whose residents visit Muay Thai boxing gyms |
| | Padel Enthusiasts | Postal codes whose residents visit padel courts and clubs |
| | Pilates Enthusiasts | Postal codes whose residents visit Pilates studios |
| | Rock Climbing Enthusiasts | Postal codes whose residents visit rock climbing clubs and instructors |
| | Roller Skating Enthusiasts | Postal codes whose residents visit roller skating rinks and clubs |
| | Squash Enthusiasts | Postal codes whose residents visit squash courts and clubs |
| | Surfing Enthusiasts | Postal codes whose residents visit surfing schools and shops |
| | Swimming Enthusiasts | Postal codes whose residents visit swimming pools, clubs, schools, etc |
| | Table Tennis Enthusiasts | Postal codes whose residents visit table tennis clubs and supply stores |
| | Tennis Enthusiasts | Postal codes whose residents visit tennis courts, clubs, and stores |
| | Volleyball Enthusiasts | Postal codes whose residents visit volleyball and beach volleyball courts and clubs |
| | Yoga Enthusiasts | Postal codes whose residents visit yoga studios and retreat centers |
| **Travel and Entertainment** | Air Travelers | Postal codes whose residents visit airports, passport offices, visa consultants, etc |
| | Amusement Park Goers | Postal codes whose residents visit water parks, parkour spots, ice skating rinks, amusement parks, holiday parks, etc |
| | Arts And Performance Students | Postal codes whose residents visit music schools, dance schools, photography schools, etc |
| | Bus Travellers | Postal codes whose resident frequently travel by bus and use train-related services |
| | Casino and Gambling Hobbyists | Postal codes whose residents visit casinos, betting shops, gambling houses, etc |
| | Cultural Sites And Art Event Goers | Postal codes whose residents visit art galleries, museums, cultural landmarks, castles, etc |
| | Entertainment Professionals | Postal codes whose residents visit modeling agencies, event management companies, event venues, etc |
| | Movie Goers | Postal codes whose residents visit movie theaters, outdoor movie theaters, drive-in movie theaters, etc |
| | Movie Renters | Postal codes whose residents visit movie rental stores or kiosks |
| | Museum Visitors | Postal codes whose residents visit museums such as art, history, science, etc |
| | Music Enthusiasts | Postal codes whose residents visit live music venues, musical clubs, music stores, etc |
| | Musicians | Postal codes whose residents visit guitar stores, violin shops, piano stores, etc |
| | Nightlife And Club Attendees | Postal codes whose residents visit bars, pubs, nightclubs, karaoke bars, adult entertainment clubs, irish pubs, etc |
| | Performing Arts Spectators | Postal codes whose residents visit orchestras, performing arts theatres, choirs, etc |
| | Photography Students | Postal codes whose residents visit photography schools and related institutions |
| | Train Travelers | Postal codes whose residents visit train stations, train ticket offices, train ticket agencies, etc |
| | Travel Accommodation Lodgers | Postal codes whose residents visit guest houses, hotels, inns, resorts, holiday apartments, motels, etc |
| | Travel Consultant Seekers | Postal codes whose residents visit travel agencies, train/airplane ticket agencies, etc |
| | Video Gamers | Postal codes whose residents visit video arcades, video game stores, game stores, etc |