💠Interest Segments Taxonomy
Below, you'll find the wording for each of our existing interest segments.
Automotive
Automotive Shoppers
Postal codes whose residents visit car dealerships, motorcycle dealers, auto repair shops, wheel stores, car repair shops, etc
Car Renters
Postal codes whose residents visit car rental services and companies
Electric Vehicle Owners
Postal codes whose residents visit electric vehicle charging stations
Gas Station Visitors
Postal codes whose residents visit petrol pumps, gas stations, alternative fuel stations, etc
Motorcycle Owners
Postal codes whose residents visit motor vehicle dealers, repair shops, insurance agencies, etc
Community
Community And Social Participants
Postal codes whose residents visit volunteer organizations, community centers, charity, etc
Educational Institution Visitors
Postal codes whose residents visit schools, colleges, kindergartens, etc
Nature And Adventure Enthusiasts
Postal codes whose residents visit parks, beaches, lakes, cycling parks, wildlife parks, etc
Fashion and Retail
Books And Literature Enthusiasts
Postal codes whose residents visit book stores, magazine stores, newsstands, etc
Children Clothing Shoppers
Postal codes whose residents visit children clothing stores and related locations
Fashion Enthusiasts
Postal codes whose residents visit couture stores, bag stores, designer clothing shops, etc
Footwear Shoppers
Postal codes whose residents visit shoe and boot stores
Formal Wear Shoppers
Postal codes whose residents visit bridal shops, tuxedo shops, kimono stores, etc
Jewelry Shoppers
Postal codes whose residents visit jewelry shops, jewelry designers, jewelers, etc
Leather Goods Aficionados
Postal codes whose residents visit leather goods stores, repair services, wholesalers, etc
Regular Clothing Shoppers
Postal codes whose residents visit clothing stores, jeans shops, swimwear stores, etc
Second Hand Buyers
Postal codes whose residents visit second hand stores, antique stores, flea markets, etc
Sunglasses Shoppers
Postal codes whose residents visit sunglasses shops and stores
Tech And Electronics Shoppers
Postal codes whose residents visit cell phone stores, electronics stores, home audio stores, etc
Watch Aficionados
Postal codes whose residents visit watch stores, repair services, manufacturers, etc
Food and Beverage
Alcoholic Beverage Shoppers
Postal codes whose residents visit wine stores, liquor stores, beer stores, etc
Bagel Lovers
Postal codes whose residents visit bagel shops
Baked Goods And Confectionery Shoppers
Postal codes whose residents visit bakeries, confectionaries, cake shops, etc
Beverage Place Visitors
Postal codes whose residents visit coffee shops, juice shops, tea houses, etc
Bubble Tea Enthusiasts
Postal codes whose residents visit bubble tea stores
Chinese Food Lovers
Postal codes whose residents visit Chinese restaurants, bakeries, tea houses, etc
Chocolate Connoisseurs
Postal codes whose residents visit chocolate shops, cafes, factories, etc
Fast Food And Takeaway Shoppers
Postal codes whose residents visit takeout restaurants, pizza deliveries, sushi takeaways, etc
Grocery Shoppers
Postal codes whose residents visit supermarkets, hypermarkets, convenience stores, etc
Indian Food Lovers
Postal codes whose residents visit Indian restaurants, takeaways, sweet shops, etc
Italian Food Lovers
Postal codes whose residents visit Italian restaurants, pizza shops, pasta shops, etc
Japanese Food Lovers
Postal codes whose residents visit Japanese restaurants, steakhouses, sushi restaurants, etc
Meat and Charcuterie Shoppers
Postal codes whose residents visit butcher shops, meat product stores, poultry stores, etc
Mexican Food Lovers
Postal codes whose residents visit Mexican restaurants, takeaways, etc
Pizza Lovers
Postal codes whose residents visit pizza shops, takeaways, etc
Restaurant Goers
Postal codes whose residents visit restaurants, food courts, steak houses, etc
Seafood Lovers
Postal codes whose residents visit seafood markets, restaurants, stores, etc
Snack Bar Goers
Postal codes whose residents visit snack bars, ice cream shops, pretzel stores, etc
Specialty Food Shoppers
Postal codes whose residents visit organic food stores, baking supply stores, produce markets, etc
Home and Decor
Building Material And Home Improvement Shoppers
Postal codes whose residents visit building material stores, hardware stores, lumber stores, etc
Flooring Solutions Seekers
Postal codes whose residents visit flooring stores, contractors, installation services, etc
Flower Shop Visitors
Postal codes whose residents visit florists, flower markets, flower designers, etc
Furniture And Home Furnishing Shoppers
Postal codes whose residents visit furniture stores, bedding stores, carpet stores, etc
Gift And Handicraft Shoppers
Postal codes whose residents visit gift shops, souvenir shops, novelty stores, etc
Interior Decoration Seekers
Postal codes whose residents visit interior decorators, designers, fitting contractors, etc
Lawn Care Service Seekers
Postal codes whose residents visit lawn mower stores, equipment rental services, etc
Pest Control Service Seekers
Postal codes whose residents visit pest control service providers and related locations
Pet Owners
Postal codes whose residents visit dog parks, pet cafes, veterinary care, etc
Roofing Service Seekers
Postal codes whose residents visit roofing contractors, supply stores, etc
Stationery Shoppers
Postal codes whose residents visit stationery stores, office supply stores, scrapbooking stores, etc
Textile Shoppers
Postal codes whose residents visit fabric stores, textile merchants, embroidery shops, etc
Personal Care
Beauty and Fragrance Shoppers
Postal codes whose residents visit cosmetics stores, perfume stores, beauty product suppliers, etc
Hair Removal Service Seekers
Postal codes whose residents visit service shops for waxing, laser hair removal, etc
Health And Wellness Shoppers
Postal codes whose residents visit sports nutrition stores, pharmacies, herb shops, etc
Nail Art Aficionados
Postal codes whose residents visit nail salons and related services
Self Care Service Shoppers
Postal codes whose residents visit beauty salons, hair spas, tattoo artists, etc
Smoke And Vape Shoppers
Postal codes whose residents visit tobacco shops, vaporizer stores, hookah shops, etc
Spa Treatment Seekers
Postal codes whose residents visit day spas, fish spas, spa health clubs, etc
Sports And Fitness Enthusiasts
Postal codes whose residents visit sports clubs, sports complexes, sports stores, etc
Tattoo Enthusiasts
Postal codes whose residents visit tattoo shops, artists, removal services, etc
Services
Currency Exchange Seekers
Postal codes whose residents visit currency exchange shops
Day Care Service Seekers
Postal codes whose residents visit child or adult day care centers
Drycleaning And Laundry Services Users
Postal codes whose residents visit dry cleaners, laundromats, laundry services, etc
Electronics Repair Service Seekers
Postal codes whose residents visit electric repair shops, computer service, mobile phone repair shops, etc
Event Planning Service Seekers
Postal codes whose residents visit event management companies, planners, etc
Insurance Service Seekers
Postal codes whose residents visit insurance agencies, brokers, attorneys, etc
Investment Advice Seekers
Postal codes whose residents visit locations related to investment service and related activities
Laundry Service Seekers
Postal codes whose residents visit laundromats and related locations
Legal Service Seekers
Postal codes whose residents visit law firms, lawyers, attorneys, etc
Money Transfer Service Seekers
Postal codes whose residents visit money transfer service shops and related locations
Phone Repair & Accessories Seekers
Postal codes whose residents visit mobile phone repair shops and accessories stores
Real Estate Consultancy Seekers
Postal codes whose residents visit real estate agencies, consultants, attorneys, etc
Tax Consultancy Seekers
Postal codes whose residents visit tax consultants
Sports and Fitness
Badminton Enthusiasts
Postal codes whose residents visit badminton courts and clubs
Basketball Enthusiasts
Postal codes whose residents visit basketball courts and clubs
Board Game Enthusiasts
Postal codes whose residents visit board game clubs, chess clubs, etc
Boxing Enthusiasts
Postal codes whose residents visit boxing clubs, gyms, kickboxing schools and Muay Thai gyms
Cricket Enthusiasts
Postal codes whose residents visit cricket fields, clubs, shops, etc
Fencing Enthusiasts
Postal codes whose residents visit fencing salons and schools
Fishing Enthusiasts
Postal codes whose residents visit fishing stores, areas and clubs
Golf Enthusiasts
Postal codes whose residents visit golf clubs, courses, shops, etc
Gym Goers
Postal codes whose residents visit gyms and fitness centers
Gymnastics Enthusiasts
Postal codes whose residents visit gymnastics centers, academies and clubs
Hiking Enthusiasts
Postal codes whose residents visit hiking areas and clubs
Hockey Enthusiasts
Postal codes whose residents visit hockey fields, clubs, supply stores, etc
Horse Riding Enthusiasts
Postal codes whose residents visit horse riding fields, equestrian clubs and stores
Kickboxing Enthusiasts
Postal codes whose residents visit kickboxing schools
Martial Arts Enthusiasts
Postal codes whose residents visit martial arts schools, clubs and supply stores
Muay Thai Enthusiasts
Postal codes whose residents visit Muay Thai boxing gyms
Padel Enthusiasts
Postal codes whose residents visit padel courts and clubs
Pilates Enthusiasts
Postal codes whose residents visit Pilates studios
Rock Climbing Enthusiasts
Postal codes whose residents visit rock climbing clubs and instructors
Roller Skating Enthusiasts
Postal codes whose residents visit roller skating rinks and clubs
Squash Enthusiasts
Postal codes whose residents visit squash courts and clubs
Surfing Enthusiasts
Postal codes whose residents visit surfing schools and shops
Swimming Enthusiasts
Postal codes whose residents visit swimming pools, clubs, schools, etc
Table Tennis Enthusiasts
Postal codes whose residents visit table tennis clubs and supply stores
Tennis Enthusiasts
Postal codes whose residents visit tennis courts, clubs, and stores
Volleyball Enthusiasts
Postal codes whose residents visit volleyball and beach volleyball courts and clubs
Yoga Enthusiasts
Postal codes whose residents visit yoga studios and retreat centers
Travel and Entertainment
Air Travelers
Postal codes whose residents visit airports, passport offices, visa consultants, etc
Amusement Park Goers
Postal codes whose residents visit water parks, parkour spots, ice skating rinks, amusement parks, holiday parks, etc
Arts And Performance Students
Postal codes whose residents visit music schools, dance schools, photography schools, etc
Casino and Gambling Hobbyists
Postal codes whose residents visit casinos, betting shops, gambling houses, etc
Cultural Sites And Art Event Goers
Postal codes whose residents visit art galleries, museums, cultural landmarks, castles, etc
Entertainment Professionals
Postal codes whose residents visit modeling agencies, event management companies, event venues, etc
Movie Goers
Postal codes whose residents visit movie theaters, outdoor movie theaters, drive-in movie theaters, etc
Movie Renters
Postal codes whose residents visit movie rental stores or kiosks
Museum Visitors
Postal codes whose residents visit museums such as art, history, science, etc
Music Enthusiasts
Postal codes whose residents visit live music venues, musical clubs, music stores, etc
Musicians
Postal codes whose residents visit guitar stores, violin shops, piano stores, etc
Nightlife And Club Attendees
Postal codes whose residents visit bars, pubs, nightclubs, karaoke bars, adult entertainment clubs, irish pubs, etc
Performing Arts Spectators
Postal codes whose residents visit orchestras, performing arts theatres, choirs, etc
Photography Students
Postal codes whose residents visit photography schools and related institutions
Train Travelers
Postal codes whose residents visit train stations, train ticket offices, train ticket agencies, etc
Travel Accommodation Lodgers
Postal codes whose residents visit guest houses, hotels, inns, resorts, holiday apartments, motels, etc
Travel Consultant Seekers
Postal codes whose residents visit travel agencies, train/airplane ticket agencies, etc
Video Gamers
Postal codes whose residents visit video arcades, video game stores, game stores, etc
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