💠Interest Segments Taxonomy

Below, you'll find the wording for each of our existing interest segments.

Parent Category	Interest Segment	Interest Segment Description
Automotive	Automotive Shoppers	Postal codes whose residents visit car dealerships, motorcycle dealers, auto repair shops, wheel stores, car repair shops, etc
	Car Renters	Postal codes whose residents visit car rental services and companies
	Electric Vehicle Owners	Postal codes whose residents visit electric vehicle charging stations
	Gas Station Visitors	Postal codes whose residents visit petrol pumps, gas stations, alternative fuel stations, etc
	Motorcycle Owners	Postal codes whose residents visit motor vehicle dealers, repair shops, insurance agencies, etc
Community	Community And Social Participants	Postal codes whose residents visit volunteer organizations, community centers, charity, etc
	Educational Institution Visitors	Postal codes whose residents visit schools, colleges, kindergartens, etc
	Nature And Adventure Enthusiasts	Postal codes whose residents visit parks, beaches, lakes, cycling parks, wildlife parks, etc
Fashion and Retail	Books And Literature Enthusiasts	Postal codes whose residents visit book stores, magazine stores, newsstands, etc
	Children Clothing Shoppers	Postal codes whose residents visit children clothing stores and related locations
	Fashion Enthusiasts	Postal codes whose residents visit couture stores, bag stores, designer clothing shops, etc
	Footwear Shoppers	Postal codes whose residents visit shoe and boot stores
	Formal Wear Shoppers	Postal codes whose residents visit bridal shops, tuxedo shops, kimono stores, etc
	Jewelry Shoppers	Postal codes whose residents visit jewelry shops, jewelry designers, jewelers, etc
	Leather Goods Aficionados	Postal codes whose residents visit leather goods stores, repair services, wholesalers, etc
	Regular Clothing Shoppers	Postal codes whose residents visit clothing stores, jeans shops, swimwear stores, etc
	Second Hand Buyers	Postal codes whose residents visit second hand stores, antique stores, flea markets, etc
	Sunglasses Shoppers	Postal codes whose residents visit sunglasses shops and stores
	Tech And Electronics Shoppers	Postal codes whose residents visit cell phone stores, electronics stores, home audio stores, etc
	Watch Aficionados	Postal codes whose residents visit watch stores, repair services, manufacturers, etc
Food and Beverage	Alcoholic Beverage Shoppers	Postal codes whose residents visit wine stores, liquor stores, beer stores, etc
	Bagel Lovers	Postal codes whose residents visit bagel shops
	Baked Goods And Confectionery Shoppers	Postal codes whose residents visit bakeries, confectionaries, cake shops, etc
	Beverage Place Visitors	Postal codes whose residents visit coffee shops, juice shops, tea houses, etc
	Bubble Tea Enthusiasts	Postal codes whose residents visit bubble tea stores
	Chinese Food Lovers	Postal codes whose residents visit Chinese restaurants, bakeries, tea houses, etc
	Chocolate Connoisseurs	Postal codes whose residents visit chocolate shops, cafes, factories, etc
	Fast Food And Takeaway Shoppers	Postal codes whose residents visit takeout restaurants, pizza deliveries, sushi takeways, etc
	Grocery Shoppers	Postal codes whose residents visit takeout restaurants, pizza deliveries, sushi takeways, etc
	Indian Food Lovers	Postal codes whose residents visit Indian restaurants, takeaways, sweet shops, etc
	Italian Food Lovers	Postal codes whose residents visit Italian restaurants, pizza shops, pasta shops, etc
	Japanese Food Lovers	Postal codes whose residents visit Japanese restaurants, steakhouses, sushi restaurants, etc
	Meat and Charcuterie Shoppers	Postal codes whose residents visit butcher shops, meat product stores, poultry stores, etc
	Mexican Food Lovers	Postal codes whose residents visit Mexican restaurants, takeaways, etc
	Pizza Lovers	Postal codes whose residents visit pizza shops, takeaways, etc
	Restaurant Goers	Postal codes whose residents visit restaurants, food courts, steak houses, etc
	Seafood Lovers	Postal codes whose residents visit seafood markets, restaurants, stores, etc
	Snack Bar Goers	Postal codes whose residents visit snack bars, ice cream shops, pretzel stores, etc
	Specialty Food Shoppers	Postal codes whose residents visit organic food stores, baking supply stores, produce markets, etc
Home and Decor	Building Material And Home Improvement Shoppers	Postal codes whose residents visit building material stores, hardware stores, lumber stores, etc
	Flooring Solutions Seekers	Postal codes whose residents visit flooring stores, contractors, installation services, etc
	Flower Shop Visitors	Postal codes whose residents visit florists, flower markets, flower designers, etc
	Furniture And Home Furnishing Shoppers	Postal codes whose residents visit furniture stores, bedding stores, carper stores, etc
	Gift And Handicraft Shoppers	Postal codes whose residents visit gift shops, souvenir shops, novelty stores, etc
	Interior Decoration Seekers	Postal codes whose residents visit interior decorators, designers, fitting contractors, etc
	Lawn Care Service Seekers	Postal codes whose residents visit lawn mower stores, equipment rental services, etc
	Pest Control Service Seekers	Postal codes whose residents visit pest control service providers and related locations
	Pet Owners	Postal codes whose residents visit dog parks, pet cafes, veterinary care, etc
	Roofing Service Seekers	Postal codes whose residents visit roofing contractors, supply stores, etc
	Stationery Shoppers	Postal codes whose residents visit stationery stores, office supply stores, scrapbooking stores, etc
	Textile Shoppers	Postal codes whose residents visit fabric stores, textile merchants, embroidery shops, etc
Personal Care	Beauty and Fragrance Shoppers	Postal codes whose residents visit cosmetics stores, perfume stores, beauty product suppliers, etc
	Hair Removal Service Seekers	Postal codes whose residents visit service shops for waxing, laser hair removal, etc
	Health And Wellness Shoppers	Postal codes whose residents visit sports nutrition stores, pharmacies, herb shops, etc
	Nail Art Aficionados	Postal codes whose residents visit nail salons and related services
	Self Care Service Shoppers	Postal codes whose residents visit beauty salons, hair spas, tattoo artists, etc
	Smoke And Vape Shoppers	Postal codes whose residents visit tobacco shops, vaporizer stores, hookah shops, etc
	Spa Treatment Seekers	Postal codes whose residents visit day spas, fish spas, spa health clubs, etc
	Sports And Fitness Enthusiasts	Postal codes whose residents visit sports clubs, sports complexes, sports stores, etc
	Tattoo Enthusiasts	Postal codes whose residents visit tattoo shops, artists, removal services, etc
Services	Currency Exchange Seekers	Postal codes whose residents visit currency exchange shops
	Day Care Service Seekers	Postal codes whose residents visit child or adult day care centers
	Drycleaning And Laundry Services Users	Postal codes whose residents visit dry cleaners, laundromats, laundry services, etc
	Electronics Repair Service Seekers	Postal codes whose residents visit electric repair shops, computer service, mobile phone repair shops, etc
	Event Planning Service Seekers	Postal codes whose residents visit event management companies, planners, etc
	Insurance Service Seekers	Postal codes whose residents visit insurance agencies, brokers, attorneys, etc
	Investment Advice Seekers	Postal codes whose residents visit locations related to investment service and related activities
	Laundry Service Seekers	Postal codes whose residents visit laundromats and related locations
	Legal Service Seekers	Postal codes whose residents visit law firms, lawyers, attorneys, etc
	Money Transfer Service Seekers	Postal codes whose residents visit money transfer service shops and related locations
	Phone Repair & Accessories Seekers	Postal codes whose residents visit mobile phone repair shops and accessories stores
	Real Estate Consultancy Seekers	Postal codes whose residents visit real estate agencies, consultants, attorneys, etc
	Tax Consultancy Seekers	Postal codes whose residents visit tax consultants
Sports and Fitness	Badminton Enthusiasts	Postal codes whose residents visit badminton courts and clubs
	Basketball Enthusiasts	Postal codes whose residents visit basketball courts and clubs
	Board Game Enthusiasts	Postal codes whose residents visit board game clubs, chess clubs, etc
	Boxing Enthusiasts	Postal codes whose residents visit boxing clubs, gyms, kickboxing schools and Muay Thai gyms
	Cricket Enthusiasts	Postal codes whose residents visit cricket fields, clubs, shops, etc
	Fencing Enthusiasts	Postal codes whose residents visit fencing salons and schools
	Fishing Enthusiasts	Postal codes whose residents visit fishing stores, areas and clubs
	Golf Enthusiasts	Postal codes whose residents visit golf clubs, courses, shops, etc
	Gym Goers	Postal codes whose residents visit gyms and fitness centers
	Gymnastics Enthusiasts	Postal codes whose residents visit gymnastics centers, academies and clubs
	Hiking Enthusiasts	Postal codes whose residents visit hiking areas and clubs
	Hockey Enthusiasts	Postal codes whose residents visit hockey fields, clubs, supply stores, etc
	Horse Riding Enthusiasts	Postal codes whose residents visit horse riding fields, equestrian clubs and stores
	Kickboxing Enthusiasts	Postal codes whose residents visit kickboxing schools
	Martial Arts Enthusiasts	Postal codes whose residents visit martial arts schools, clubs and supply stores
	Muay Thai Enthusiasts	Postal codes whose residents visit Muay Thai boxing gyms
	Padel Enthusiasts	Postal codes whose residents visit padel courts and clubs
	Pilates Enthusiasts	Postal codes whose residents visit Pilates studios
	Rock Climbing Enthusiasts	Postal codes whose residents visit rock climbing clubs and instructors
	Roller Skating Enthusiasts	Postal codes whose residents visit roller skating rinks and clubs
	Squash Enthusiasts	Postal codes whose residents visit squash courts and clubs
	Surfing Enthusiasts	Postal codes whose residents visit surfing schools and shops
	Swimming Enthusiasts	Postal codes whose residents visit swimming pools, clubs, schools, etc
	Table Tennis Enthusiasts	Postal codes whose residents visit table tennis clubs and supply stores
	Tennis Enthusiasts	Postal codes whose residents visit tennis courts, clubs, and stores
	Volleyball Enthusiasts	Postal codes whose residents visit volleyball and beach volleyball courts and clubs
	Yoga Enthusiasts	Postal codes whose residents visit yoga studios and retreat centers
Travel and Entertainment	Air Travelers	Postal codes whose residents visit airports, passport offices, visa consultants, etc
	Amusement Park Goers	Postal codes whose residents visit water parks, parkour spots, ice skating rinks, amusement parks, holiday parks, etc
	Arts And Performance Students	Postal codes whose residents visit music schools, dance schools, photography schools, etc
	Casino and Gambling Hobbyists	Postal codes whose residents visit casinos, betting shops, gambling houses, etc
	Cultural Sites And Art Event Goers	Postal codes whose residents visit art galleries, museums, cultural landmarks, castles, etc
	Entertainment Professionals	Postal codes whose residents visit modeling agencies, event management companies, event venues, etc
	Movie Goers	Postal codes whose residents visit movie theaters, outdoor movie theaters, drive-in movie theaters, etc
	Movie Renters	Postal codes whose residents visit movie rental stores or kiosks
	Museum Visitors	Postal codes whose residents visit museums such as art, history, science, etc
	Music Enthusiasts	Postal codes whose residents visit live music venues, musical clubs, music stores, etc
	Musicians	Postal codes whose residents visit guitar stores, violin shops, piano stores, etc
	Nightlife And Club Attendees	Postal codes whose residents visit bars, pubs, nightclubs, karaoke bars, adult entertainment clubs, irish pubs, etc
	Performing Arts Spectators	Postal codes whose residents visit orchestras, performing arts theatres, choirs, etc
	Photography Students	Postal codes whose residents visit photography schools and related institutions
	Train Travelers	Postal codes whose residents visit train stations, train ticket offices, train ticket agencies, etc
	Travel Accommodation Lodgers	Postal codes whose residents visit guest houses, hotels, inns, resorts, holiday apartments, motels, etc
	Travel Consultant Seekers	Postal codes whose residents visit travel agencies, train/airplane ticket agencies, etc
	Video Gamers	Postal codes whose residents visit video arcades, video game stores, game stores, etc