# Interest Segments Taxonomy

| Parent Category                                                            | Interest Segment                                | Interest Segment Description                                                                                                   |
| -------------------------------------------------------------------------- | ----------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------ |
| <mark style="background-color:blue;">**Automotive**</mark>                 | Automotive Shoppers                             | Postal codes whose residents visit car dealerships, motorcycle dealers, auto repair shops, wheel stores, car repair shops, etc |
|                                                                            | Car Renters                                     | Postal codes whose residents visit car rental services and companies                                                           |
|                                                                            | Electric Vehicle Owners                         | Postal codes whose residents visit electric vehicle charging stations                                                          |
|                                                                            | Gas Station Visitors                            | Postal codes whose residents visit petrol pumps, gas stations, alternative fuel stations, etc                                  |
|                                                                            | Motorcycle Owners                               | Postal codes whose residents visit motor vehicle dealers, repair shops, insurance agencies, etc                                |
| <mark style="background-color:purple;">**Community**</mark>                | Community And Social Participants               | Postal codes whose residents visit volunteer organizations, community centers, charity, etc                                    |
|                                                                            | Educational Institution Visitors                | Postal codes whose residents visit schools, colleges, kindergartens, etc                                                       |
|                                                                            | Nature And Adventure Enthusiasts                | Postal codes whose residents visit parks, beaches, lakes, cycling parks, wildlife parks, etc                                   |
| <mark style="background-color:orange;">**Fashion and Retail**</mark>       | Books And Literature Enthusiasts                | Postal codes whose residents visit book stores, magazine stores, newsstands, etc                                               |
|                                                                            | Children Clothing Shoppers                      | Postal codes whose residents visit children clothing stores and related locations                                              |
|                                                                            | Department Store Shoppers                       | Postal codes whose residents frequently visit department stores                                                                |
|                                                                            | Fashion Enthusiasts                             | Postal codes whose residents visit couture stores, bag stores, designer clothing shops, etc                                    |
|                                                                            | Footwear Shoppers                               | Postal codes whose residents visit shoe and boot stores                                                                        |
|                                                                            | Formal Wear Shoppers                            | Postal codes whose residents visit bridal shops, tuxedo shops, kimono stores, etc                                              |
|                                                                            | Jewelry Shoppers                                | Postal codes whose residents visit jewelry shops, jewelry designers, jewelers, etc                                             |
|                                                                            | Leather Goods Aficionados                       | Postal codes whose residents visit leather goods stores, repair services, wholesalers, etc                                     |
|                                                                            | Regular Clothing Shoppers                       | Postal codes whose residents visit clothing stores, jeans shops, swimwear stores, etc                                          |
|                                                                            | Second Hand Buyers                              | Postal codes whose residents visit second hand stores, antique stores, flea markets, etc                                       |
|                                                                            | Sunglasses Shoppers                             | Postal codes whose residents visit sunglasses shops and stores                                                                 |
|                                                                            | Tech And Electronics Shoppers                   | Postal codes whose residents visit cell phone stores, electronics stores, home audio stores, etc                               |
|                                                                            | Watch Aficionados                               | Postal codes whose residents visit watch stores, repair services, manufacturers, etc                                           |
| <mark style="background-color:red;">**Food and Beverage**</mark>           | Alcoholic Beverage Shoppers                     | Postal codes whose residents visit wine stores, liquor stores, beer stores, etc                                                |
|                                                                            | Bagel Lovers                                    | Postal codes whose residents visit bagel shops                                                                                 |
|                                                                            | Baked Goods And Confectionery Shoppers          | Postal codes whose residents visit bakeries, confectionaries, cake shops, etc                                                  |
|                                                                            | Beverage Place Visitors                         | Postal codes whose residents visit coffee shops, juice shops, tea houses, etc                                                  |
|                                                                            | Bubble Tea Enthusiasts                          | Postal codes whose residents visit bubble tea stores                                                                           |
|                                                                            | Chinese Food Lovers                             | Postal codes whose residents visit Chinese restaurants, bakeries, tea houses, etc                                              |
|                                                                            | Chocolate Connoisseurs                          | Postal codes whose residents visit chocolate shops, cafes, factories, etc                                                      |
|                                                                            | Coffee Aficionados                              | Postal codes whose residents frequently visit eateries serving coffees and related items                                       |
|                                                                            | Fast Food And Takeaway Shoppers                 | Postal codes whose residents visit takeout restaurants, pizza deliveries, sushi takeaways, etc                                 |
|                                                                            | Grocery Shoppers                                | Postal codes whose residents visit supermarkets, hypermarkets, convenience stores, etc                                         |
|                                                                            | Indian Food Lovers                              | Postal codes whose residents visit Indian restaurants, takeaways, sweet shops, etc                                             |
|                                                                            | Italian Food Lovers                             | Postal codes whose residents visit Italian restaurants, pizza shops, pasta shops, etc                                          |
|                                                                            | Japanese Food Lovers                            | Postal codes whose residents visit Japanese restaurants, steakhouses, sushi restaurants, etc                                   |
|                                                                            | Meat and Charcuterie Shoppers                   | Postal codes whose residents visit butcher shops, meat product stores, poultry stores, etc                                     |
|                                                                            | Mexican Food Lovers                             | Postal codes whose residents visit Mexican restaurants, takeaways, etc                                                         |
|                                                                            | Pizza Lovers                                    | Postal codes whose residents visit pizza shops, takeaways, etc                                                                 |
|                                                                            | Restaurant Goers                                | Postal codes whose residents visit restaurants, food courts, steak houses, etc                                                 |
|                                                                            | Seafood Lovers                                  | Postal codes whose residents visit seafood markets, restaurants, stores, etc                                                   |
|                                                                            | Snack Bar Goers                                 | Postal codes whose residents visit snack bars, ice cream shops, pretzel stores, etc                                            |
|                                                                            | Specialty Food Shoppers                         | Postal codes whose residents visit organic food stores, baking supply stores, produce markets, etc                             |
| <mark style="background-color:yellow;">**Home and Decor**</mark>           | Building Material And Home Improvement Shoppers | Postal codes whose residents visit building material stores, hardware stores, lumber stores, etc                               |
|                                                                            | Flooring Solutions Seekers                      | Postal codes whose residents visit flooring stores, contractors, installation services, etc                                    |
|                                                                            | Flower Shop Visitors                            | Postal codes whose residents visit florists, flower markets, flower designers, etc                                             |
|                                                                            | Furniture And Home Furnishing Shoppers          | Postal codes whose residents visit furniture stores, bedding stores, carpet stores, etc                                        |
|                                                                            | Gift And Handicraft Shoppers                    | Postal codes whose residents visit gift shops, souvenir shops, novelty stores, etc                                             |
|                                                                            | Interior Decoration Seekers                     | Postal codes whose residents visit interior decorators, designers, fitting contractors, etc                                    |
|                                                                            | Lawn Care Service Seekers                       | Postal codes whose residents visit lawn mower stores, equipment rental services, etc                                           |
|                                                                            | Pest Control Service Seekers                    | Postal codes whose residents visit pest control service providers and related locations                                        |
|                                                                            | Pet Owners                                      | Postal codes whose residents visit dog parks, pet cafes, veterinary care, etc                                                  |
|                                                                            | Roofing Service Seekers                         | Postal codes whose residents visit roofing contractors, supply stores, etc                                                     |
|                                                                            | Stationery Shoppers                             | Postal codes whose residents visit stationery stores, office supply stores, scrapbooking stores, etc                           |
|                                                                            | Textile Shoppers                                | Postal codes whose residents visit fabric stores, textile merchants, embroidery shops, etc                                     |
| <mark style="background-color:green;">**Personal Care**</mark>             | Beauty and Fragrance Shoppers                   | Postal codes whose residents visit cosmetics stores, perfume stores, beauty product suppliers, etc                             |
|                                                                            | Hair Removal Service Seekers                    | Postal codes whose residents visit service shops for waxing, laser hair removal, etc                                           |
|                                                                            | Health And Wellness Shoppers                    | Postal codes whose residents visit sports nutrition stores, pharmacies, herb shops, etc                                        |
|                                                                            | Nail Art Aficionados                            | Postal codes whose residents visit nail salons and related services                                                            |
|                                                                            | Self Care Service Shoppers                      | Postal codes whose residents visit beauty salons, hair spas, tattoo artists, etc                                               |
|                                                                            | Smoke And Vape Shoppers                         | Postal codes whose residents visit tobacco shops, vaporizer stores, hookah shops, etc                                          |
|                                                                            | Spa Treatment Seekers                           | Postal codes whose residents visit day spas, fish spas, spa health clubs, etc                                                  |
|                                                                            | Sports And Fitness Enthusiasts                  | Postal codes whose residents visit sports clubs, sports complexes, sports stores, etc                                          |
|                                                                            | Tattoo Enthusiasts                              | Postal codes whose residents visit tattoo shops, artists, removal services, etc                                                |
| <mark style="background-color:blue;">**Services**</mark>                   | Currency Exchange Seekers                       | Postal codes whose residents visit currency exchange shops                                                                     |
|                                                                            | Day Care Service Seekers                        | Postal codes whose residents visit child or adult day care centers                                                             |
|                                                                            | Drycleaning And Laundry Services Users          | Postal codes whose residents visit dry cleaners, laundromats, laundry services, etc                                            |
|                                                                            | Electronics Repair Service Seekers              | Postal codes whose residents visit electric repair shops, computer service, mobile phone repair shops, etc                     |
|                                                                            | Employment Seekers                              | Post codes whose resident frequently seek recruiter related services                                                           |
|                                                                            | Event Planning Service Seekers                  | Postal codes whose residents visit event management companies, planners, etc                                                   |
|                                                                            | Financial Services Seekers                      | Postal codes whose residents frequently seek financial services                                                                |
|                                                                            | Insurance Service Seekers                       | Postal codes whose residents visit insurance agencies, brokers, attorneys, etc                                                 |
|                                                                            | Investment Advice Seekers                       | Postal codes whose residents visit locations related to investment service and related activities                              |
|                                                                            | Laundry Service Seekers                         | Postal codes whose residents visit laundromats and related locations                                                           |
|                                                                            | Legal Service Seekers                           | Postal codes whose residents visit law firms, lawyers, attorneys, etc                                                          |
|                                                                            | Money Transfer Service Seekers                  | Postal codes whose residents visit money transfer service shops and related locations                                          |
|                                                                            | Phone Repair & Accessories Seekers              | Postal codes whose residents visit mobile phone repair shops and accessories stores                                            |
|                                                                            | Real Estate Consultancy Seekers                 | Postal codes whose residents visit real estate agencies, consultants, attorneys, etc                                           |
|                                                                            | Tax Consultancy Seekers                         | Postal codes whose residents visit tax consultants                                                                             |
| <mark style="background-color:purple;">**Sports and Fitness**</mark>       | Badminton Enthusiasts                           | Postal codes whose residents visit badminton courts and clubs                                                                  |
|                                                                            | Basketball Enthusiasts                          | Postal codes whose residents visit basketball courts and clubs                                                                 |
|                                                                            | Board Game Enthusiasts                          | Postal codes whose residents visit board game clubs, chess clubs, etc                                                          |
|                                                                            | Boxing Enthusiasts                              | Postal codes whose residents visit boxing clubs, gyms, kickboxing schools and Muay Thai gyms                                   |
|                                                                            | Cricket Enthusiasts                             | Postal codes whose residents visit cricket fields, clubs, shops, etc                                                           |
|                                                                            | Fencing Enthusiasts                             | Postal codes whose residents visit fencing salons and schools                                                                  |
|                                                                            | Fishing Enthusiasts                             | Postal codes whose residents visit fishing stores, areas and clubs                                                             |
|                                                                            | Football Enthusiasts                            | Postal codes whose resident practice Football or participate in Football-related activities                                    |
|                                                                            | Golf Enthusiasts                                | Postal codes whose residents visit golf clubs, courses, shops, etc                                                             |
|                                                                            | Gym Goers                                       | Postal codes whose residents visit gyms and fitness centers                                                                    |
|                                                                            | Gymnastics Enthusiasts                          | Postal codes whose residents visit gymnastics centers, academies and clubs                                                     |
|                                                                            | Hiking Enthusiasts                              | Postal codes whose residents visit hiking areas and clubs                                                                      |
|                                                                            | Hockey Enthusiasts                              | Postal codes whose residents visit hockey fields, clubs, supply stores, etc                                                    |
|                                                                            | Horse Riding Enthusiasts                        | Postal codes whose residents visit horse riding fields, equestrian clubs and stores                                            |
|                                                                            | Kickboxing Enthusiasts                          | Postal codes whose residents visit kickboxing schools                                                                          |
|                                                                            | Martial Arts Enthusiasts                        | Postal codes whose residents visit martial arts schools, clubs and supply stores                                               |
|                                                                            | Muay Thai Enthusiasts                           | Postal codes whose residents visit Muay Thai boxing gyms                                                                       |
|                                                                            | Padel Enthusiasts                               | Postal codes whose residents visit padel courts and clubs                                                                      |
|                                                                            | Pilates Enthusiasts                             | Postal codes whose residents visit Pilates studios                                                                             |
|                                                                            | Rock Climbing Enthusiasts                       | Postal codes whose residents visit rock climbing clubs and instructors                                                         |
|                                                                            | Roller Skating Enthusiasts                      | Postal codes whose residents visit roller skating rinks and clubs                                                              |
|                                                                            | Squash Enthusiasts                              | Postal codes whose residents visit squash courts and clubs                                                                     |
|                                                                            | Surfing Enthusiasts                             | Postal codes whose residents visit surfing schools and shops                                                                   |
|                                                                            | Swimming Enthusiasts                            | Postal codes whose residents visit swimming pools, clubs, schools, etc                                                         |
|                                                                            | Table Tennis Enthusiasts                        | Postal codes whose residents visit table tennis clubs and supply stores                                                        |
|                                                                            | Tennis Enthusiasts                              | Postal codes whose residents visit tennis courts, clubs, and stores                                                            |
|                                                                            | Volleyball Enthusiasts                          | Postal codes whose residents visit volleyball and beach volleyball courts and clubs                                            |
|                                                                            | Yoga Enthusiasts                                | Postal codes whose residents visit yoga studios and retreat centers                                                            |
| <mark style="background-color:orange;">**Travel and Entertainment**</mark> | Air Travelers                                   | Postal codes whose residents visit airports, passport offices, visa consultants, etc                                           |
|                                                                            | Amusement Park Goers                            | Postal codes whose residents visit water parks, parkour spots, ice skating rinks, amusement parks, holiday parks, etc          |
|                                                                            | Arts And Performance Students                   | Postal codes whose residents visit music schools, dance schools, photography schools, etc                                      |
|                                                                            | Bus Travellers                                  | Postal codes whose resident frequently travel by bus and use train-related services                                            |
|                                                                            | Casino and Gambling Hobbyists                   | Postal codes whose residents visit casinos, betting shops, gambling houses, etc                                                |
|                                                                            | Cultural Sites And Art Event Goers              | Postal codes whose residents visit art galleries, museums, cultural landmarks, castles, etc                                    |
|                                                                            | Entertainment Professionals                     | Postal codes whose residents visit modeling agencies, event management companies, event venues, etc                            |
|                                                                            | Movie Goers                                     | Postal codes whose residents visit movie theaters, outdoor movie theaters, drive-in movie theaters, etc                        |
|                                                                            | Movie Renters                                   | Postal codes whose residents visit movie rental stores or kiosks                                                               |
|                                                                            | Museum Visitors                                 | Postal codes whose residents visit museums such as art, history, science, etc                                                  |
|                                                                            | Music Enthusiasts                               | Postal codes whose residents visit live music venues, musical clubs, music stores, etc                                         |
|                                                                            | Musicians                                       | Postal codes whose residents visit guitar stores, violin shops, piano stores, etc                                              |
|                                                                            | Nightlife And Club Attendees                    | Postal codes whose residents visit bars, pubs, nightclubs, karaoke bars, adult entertainment clubs, irish pubs, etc            |
|                                                                            | Performing Arts Spectators                      | Postal codes whose residents visit orchestras, performing arts theatres, choirs, etc                                           |
|                                                                            | Photography Students                            | Postal codes whose residents visit photography schools and related institutions                                                |
|                                                                            | Train Travelers                                 | Postal codes whose residents visit train stations, train ticket offices, train ticket agencies, etc                            |
|                                                                            | Travel Accommodation Lodgers                    | Postal codes whose residents visit guest houses, hotels, inns, resorts, holiday apartments, motels, etc                        |
|                                                                            | Travel Consultant Seekers                       | Postal codes whose residents visit travel agencies, train/airplane ticket agencies, etc                                        |
|                                                                            | Video Gamers                                    | Postal codes whose residents visit video arcades, video game stores, game stores, etc                                          |


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