โœ…Guide: Activating GeoPersona on The Trade Desk

Follow these steps to add GeoPersona segments to your TTD campaigns.

Please click on the image to enlarge.

Step 1. From the home page, go to Data -> Audiences -> Build Audience

Step 2. Select โ€˜Echo Analyticsโ€˜ under Brand

๐Ÿ›‘ CAUTION: You should NOT add anything under Market Region

Step 3. Go to โ€˜Add Data Groupโ€˜ and select Behavorial

Step 4. Here you can see and select all our segments

Note: You'll notice that the "Active IDs" field is 0 (zero). But don't worry! This is expected as Active IDs is the count of MAIDs being targeted. Since our data doesn't target at the MAID level (it targets at the postal code level), the count is expected to be 0.

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