πŸ’»Data Schema

NameDefinitionFormat

echo_poi_id

A POI's unique and consistent Identification code created by Echo Analytics

string

echo_poi_id_v2

An improved version of our echo_poi_id. End of Q3/early Q4 this attribute will be rename as echo_poi_id and will replace the current version 1.

string

poi_name

Specific name of the physical place of interest

string

brand

A label indicating which chain/franchise the entity is operated by, if any. At Echo, an entity is only considered a brand if it has more than 3 physical locations and has a proprietary website

string

tier1_category

Echo Analytics has its own taxonomy, which indicates which industry the POI falls under. Tier 1 indicates the least granular category, E.g Retail

string

tier2_category

Echo Analytics has its own taxonomy, which indicates which business the POI operates in. Tier 2 indicates the most granular category level, E.g. Clothing Stores

string

tier1_naics_code

The code that belongs to the highest level tier of the North American Industry Classification System

integer

tier1_naics_category

The category that belongs to the highest level tier of the North American Industry Classification System

string

tier2_naics_code

The code that belongs to the second highest level tier of the North American Industry Classification System

integer

tier2_naics_category

The category that belongs to the second highest level tier of the North American Industry Classification System

string

tier3_naics_code

The code that belongs to the third highest level tier of the North American Industry Classification System

integer

tier3_naics_category

The category that belongs to the third highest level tier of the North American Industry Classification System

string

tier4_naics_code

The code belongs to the second to last level tier of the North American Industry Classification System

integer

tier4_naics_category

The category that belongs to the second to last level tier of the North American Industry Classification System

string

tier5_naics_code

The code that belongs to the lowest level tier of the North American Industry Classification System

integer

tier5_naics_category

The category that belongs to the lowest level tier of the North American Industry Classification System

string

business_status

This indicates whether the POI is operational, temporarily closed, or permanently closed

string

full_address

Full address of the POI, it contains all available information about the address. (street name, street number, admin boundaries, zip code, etc.)

string

street_number

Street number, street name

string

zip_code

Zip code

string

admin_boundary_3

City, village, town

string

admin_boundary_2

Municipality, Suburb, County

string

admin_boundary_1

State, region

string

country_code

The country where the POI is located in a 2-letter ISO code format

string

latitude

The standard latitude in decimal degrees, truncated to 5 digits (approx. 1.11 meter accuracy)

float

longitude

The standard longitude in decimal degrees, truncated to 5 digits (approx. 1.11 meter accuracy)

float

geo_h3_id_level_10

A unique identifier for each H3 area (H3 = Uber's Hexagonal Hierarchical Spatial Index, a grid system with different granularity levels). At Echo, we use Level 10, which has an area of approximately 15 meters

string

parent_organization

A legal entity that runs the stated brand/franchise. This is the indicator of the business group that the company is listed under, Eg: Esso is owned by the Parent Organization Exxon Mobil Corporation

string

stock_ticker

The stock ticker symbol is a unique series of letters associated with publicly listed parent organisations E.g. McDonald's = MCD

string

opening_hours

Indicates the operating hours of the POI business (if applicable). Operating hours formatting can vary for each POI. E.g. (Mo-Fr 09:00-19:30; Sa 10:00-17:00)

string

phone_number

The phone number of the POI business (if applicable). E.g. +33673647563

string

website

URL of the official website tied to the POI business. Can sometimes be just the domain name of the company itself, can be a Facebook page associated to the business, or can be a detailed URL of the specific store of that chain

string

footfall_around_poi

The total count of all the unique individuals who were in the vicinity of the POI (400m radius) during the time aggregated. All people are considered, even the ones with a dwell time of 0 seconds.

integer

unique_visitors

The total count of unique individuals who visit a place during the aggregated time. To assign visitors to a POI, we consider all the signals found in the polygon of the POI as well as all signals found in a buffer of 30 meters around the POI. The buffer area is drawn from the edge of the polygon and not its centroid

integer

visits

The total number of times a place is visited during the aggregated time

integer

avg_visits_per_visitors

The average number of visits per visitor to a place during the time aggregated

float

median_dwell_time

The median dwell time of all visits to a place during the aggregated time. The median means that outliers’ values (very high dwell time of 10 days for example) are excluded so that the number calculated is not skewed by the outlier's values. The dwell time is give in seconds

integer

percent_shared_visitors

The top 10 brands or categories most visited by visitors to the POI during the aggregated time

float

before_event_percent_shared_visitors

The top 10 most visited brands or categories by visitors before visiting the selected place, during the aggregated time.

float

after_event_percent_shared_visitors

The top 10 most visited brands or categories by visitors after visiting the selected place, during the aggregated time.

float

home_location_h3_ids

The home location of all the visitors from a place, given in an h3 hexagon 7 (h7) We give the breakdown in %. We limit the results to the top 10 home locations. Beyond that number, the % tends to be very small and not meaningful.

string

work_location_h3_ids

The work location of all the visitors from a place, given in an h3 hexagon 7 (h7) We give the breakdown in %. We limit the results to the top 10 work locations. Beyond that number, the % tends to be very small and not meaningful.

string

catchment_area_polygon

The geometric shape that defines the catchment area of a given location. It is built using the home and work locations of its visitors. It helps businesses understand their customer base's geographical distribution.

geography

avg_brands_visited

The average number of brands visited by a visitors of a given location during the time aggregation of the analyse.

float

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